End of Year for Authors – A New Beginning

 

dog

Bailey ready for a new adventure.

Welcome to my End of Year for Authors post.  Or better put, a beginning of a new year, with hopes and dreams of better sales!

This post may include a few references to my specific sites.  I apologize.  This is not a sales post.  It is a post to help authors.  Depending on how well organized you are, and how up to date your sites are, this process may take one day, or a week or more, if you have to make many changes,

When an author reaches year end, how do they begin to prepare for the next year?

Step 1:  Make a list of every social media link you use.  (Facebook, Twitter, Goodreads, Google Plus, Hootsuit, Tumblr, Linked In, MailChimp, Pinterest, Instagram, and any other you may use).
A. Verify the account is still open and active.
B. Update passwords as necessary.
C. Verify icon is the same on every site, clearly visible.
D. Verify tagline matches.
E. Verify author descriptions match.
F.  Verify book descriptions match.
G. Verify you have the correct sales link to books listed on it.
H. Verify any outgoing links still work. (include links to social media, web site, and  blog)
I.  Update pinned posts as relevant (Twitter).
J.  Update publication years in footer (sample: 2009 – 2017.)
Optional:  Determine if you still use this social media site.  If you don’t use it often, you may wish to close it.  Or, you may wish to leave it open for exposure in a market you don’t often use.

Step 2:  Make a list of every sales channel link you use.  (Might include: Apple, Amazon, Barnes and Noble, Draft2Digital, Kobo, Smashwords)
A. Verify the account is still open and active.
B. Update passwords as necessary.
C. Verify icon is the same on every site, clearly visible.
D. Verify tagline matches.
E. Verify author descriptions match.
F.  Verify book descriptions match.
G. Verify you have the correct sales link to books listed on it.
H. Verify any outgoing links still work.
I.  Verify prices are what you intend them to be.
J.  Verify keywords and categories are correct.
Optional:  Determine if you have any sales in each market.
1.  If you are satisfied with your sales, you may make no changes.
2.  If a market is not selling well, you may wish to pull your books from it.
3.  Another option is to separate markets.  For instance Draft2Digital sends books to multiple outlets.  However, if you upload directly to Kobo for instance, you may be eligible for marketing opportunities that you will not be able to participate in if Draft2Digital uploads your book to them.  If you have the time and skill to individually upload to Apple, Barnes and Noble, and Kobo, you may make more sells.

Step 3:  Update blogs and websites.
A. Verify the account is still open and active.
B. Update passwords as necessary.
C. Verify icon is the same on every site, clearly visible.
D. Verify tagline matches.
E. Verify author descriptions match.
F.  Verify book descriptions match.
G. Verify you have the correct sales link to books listed on it.
H. Verify any outgoing (social media) links still work.
I. Update your Newsletter sign up link.
J. Make sure each book has a landing page.  Include extras – lists of characters, cut scenes, chapters, and even pictures.
K. Verify widgets work and go to correct page (Goodreads and Smashwords).
L. Update publication years in footer (sample: 2009 – 2017.)
Optional:  Determine if you still use this blog or website.  If you don’t use it often, you may wish to close it.  Or, you may wish to leave it open for exposure in a market you don’t often use.

Step 4: Backup your bookmarks, and make sure they match across browsers.  There are programs that can check your bookmarks for dead links.

Step 5: Prepare sorted folders for the incoming years newsletters, emails, marketing efforts, and anything else you may need.

 

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